Digital Dressing Room: Nayomi’s Virtual Shopping Journey
Digital Dressing Room: Nayomi’s Virtual Shopping Journey
From its inception in Saudi Arabia in 1992, Nayomi has been acclaimed for its dedication to luxury and customer satisfaction. Renowned for its fine lingerie and nightwear, Nayomi is lauded by Forbes as a distinguished brand in the Middle East, synonymous with elegance and customer-centric service.
From its inception in Saudi Arabia in 1992, Nayomi has been acclaimed for its dedication to luxury and customer satisfaction. Renowned for its fine lingerie and nightwear, Nayomi is lauded by Forbes as a distinguished brand in the Middle East, synonymous with elegance and customer-centric service.
حول
The Digital
Dressing Room
The Digital
Dressing Room
SpaceTo designed an interactive metaverse platform for Nayomi, infusing the brand’s traditional in-store charm with an innovative online browsing experience.
This initiative, part of their overall Digital Marketing Campaign initiatives, aimed to mirror Nayomi’s dedication to customer delight, offering an immersive interface for exploring their exquisite collections.
The virtual space was not only a showcase of products but also an avenue for users to engage with the brand on a deeper level.
SpaceTo designed an interactive metaverse platform for Nayomi, infusing the brand’s traditional in-store charm with an innovative online browsing experience.
This initiative, part of their overall Digital Marketing Campaign initiatives, aimed to mirror Nayomi’s dedication to customer delight, offering an immersive interface for exploring their exquisite collections.
The virtual space was not only a showcase of products but also an avenue for users to engage with the brand on a deeper level.
SpaceTo designed an interactive metaverse platform for Nayomi, infusing the brand’s traditional in-store charm with an innovative online browsing experience.
This initiative, part of their overall Digital Marketing Campaign initiatives, aimed to mirror Nayomi’s dedication to customer delight, offering an immersive interface for exploring their exquisite collections.
The virtual space was not only a showcase of products but also an avenue for users to engage with the brand on a deeper level.
ما
ما الفضاء إلى
خلقته
سبيس تو
ما الفضاء إلى
خلقته
خلقته
ما الفضاء إلى
خلقته
User Interaction and Design:
User Interaction and Design:
User Interaction and Design:
The digital interface allowed users to personalize their experience by selecting an avatar that resonates with their style, to then try on various outfits from Nayomi's six unique collections in a virtual fitting room
Supporting both Arabic and English, the platform welcomed a broad demographic, facilitating a personalized experience for each visitor.
The digital interface allowed users to personalize their experience by selecting an avatar that resonates with their style, to then try on various outfits from Nayomi's six unique collections in a virtual fitting room
Supporting both Arabic and English, the platform welcomed a broad demographic, facilitating a personalized experience for each visitor.
The digital interface allowed users to personalize their experience by selecting an avatar that resonates with their style, to then try on various outfits from Nayomi's six unique collections in a virtual fitting room
Supporting both Arabic and English, the platform welcomed a broad demographic, facilitating a personalized experience for each visitor.
Engagement and Client Acquisition:
Engagement and Client Acquisition:
Engagement and Client Acquisition:
Strategic in-store QR placements linked the physical shopping experience to the digital domain, with an added incentive system rewarding users for every ten interactions. This reward system, integrated within the platform, served to nurture customer relationships and foster client acquisition.
Strategic in-store QR placements linked the physical shopping experience to the digital domain, with an added incentive system rewarding users for every ten interactions. This reward system, integrated within the platform, served to nurture customer relationships and foster client acquisition.
Strategic in-store QR placements linked the physical shopping experience to the digital domain, with an added incentive system rewarding users for every ten interactions. This reward system, integrated within the platform, served to nurture customer relationships and foster client acquisition.
Adaptive Feedback Implementation:
Adaptive Feedback Implementation:
Adaptive Feedback Implementation:
Customer responses were used to refine the virtual experience, creating an evolving digital showcase attuned to user preferences and feedback.
Customer responses were used to refine the virtual experience, creating an evolving digital showcase attuned to user preferences and feedback.
Customer responses were used to refine the virtual experience, creating an evolving digital showcase attuned to user preferences and feedback.
Outcomes
Outcomes
The metaverse platform achieved significant engagement with Nayomi’s established customers, providing them with a new avenue to connect with the brand. Simultaneously, it drew in new customers, effectively broadening Nayomi's market presence.
Through targeted digital interactions and a strategic rewards system, the initiative reinforced customer loyalty and sparked interest across different demographics.
وقد انعكست شخصيات مؤثرة مثل ريتشارد كويست (ممثل سي إن إن) وسمو الأميرة هيفاء آل سعود، نائبة وزير السياحة (السعودية)، إلى جانب العديد من أعضاء اللجنة الآخرين في الميتافيرس في الوقت الفعلي حيث احتلت صورهم الرمزية "ديجي توأم" مرحلة الميتافيرس.
تم التقاط الإيماءات البشرية والصوت الخاص باللوحة بواسطة الكاميرات الحية ثم تم تعيينها في تقنية web3 لتقديم إجراءات معكوسة فائقة الواقعية في metaverse.
ثم تم بث Digi Twins مباشرة بدقة عالية. هذا هو واحد من الأحداث العالمية الأولى للاستفادة من هذا النوع من التكنولوجيا في صناعة السياحة.
تشمل الميزات:
ملامح
أدخل
شخصيات مُخصصة
شخصيات مُخصصة
تجارب قابلة للتخصيص
تجارب قابلة للتخصيص
تجارب متعددة اللغات
تجارب متعددة اللغات
عناصر ثلاثية الأبعاد
عناصر ثلاثية الأبعاد
يعمل على جميع الأجهزة
يعمل على جميع الأجهزة
سرعة تصفح وتوليد عالية
سرعة تصفح وتوليد عالية
تجارب محسنة
تجارب محسنة
وقت استجابة قصير
وقت استجابة قصير
التتبع وتحليل البيانات
التتبع وتحليل البيانات
ويب 3.0 جاهز
ويب 3.0 جاهز
جاهز لرؤية ميتافيرس
بنيت لاحتياجاتك؟
احجز عرضا تجريبيا
الآن واكتشف كيف يمكننا
تصميم تجربة مماثلة
لتناسب رؤيتك.
المشروع السابق
المشروع التالي
المشروع السابق
المشروع التالي
المشروع السابق
المشروع التالي
جاهز لرؤية
ميتافيرس
بنيت لاحتياجاتك؟
احجز عرضا تجريبيا
الآن واكتشف
كيف يمكننا ذلك
تصميم تجربة مماثلة
لتناسب رؤيتك.